Sources & Methodology

The homepage references a 1.6% ecommerce conversion rate benchmark.

This figure is presented as an industry benchmark rather than an Aura Connect performance result. The benchmark is based on Shopify’s published retail conversion rate discussion, which cites Statista data. Conversion rates vary by industry, traffic source, device, geography, product category, and measurement method.

Source: Shopify, citing Statista

The homepage references a figure indicating that 74% of consumers did not contact customer service when they experienced difficulty shopping online.

This figure is derived from a 2020 goMoxie consumer survey. The survey reported that 26% of respondents contacted customer service when they experienced an online shopping challenge. Aura Connect calculates the complementary percentage:

100% − 26% = 74%

The 74% figure should be understood as a derived result from that survey, not as a universal measure of all online shoppers.

Source: goMoxie consumer survey, reported by Business Wire

The homepage references a 70.22% average documented online shopping cart abandonment rate.

This figure comes from the Baymard Institute’s compilation of 50 cart abandonment studies. Cart abandonment rates vary by industry, device, traffic source, checkout design, price, shipping conditions, and research methodology.

Source: Baymard Institute

The homepage displays a 3-second AI response time example.

This figure represents the response-time experience shown in the product demonstration. Actual response time may vary depending on store configuration, network conditions, integrations, and request complexity.

The homepage displays a 70% AI resolution rate.

For Aura Connect, AI resolution rate means the percentage of eligible shopper interactions resolved without merchant intervention, according to the measurement configuration used by Aura Connect.

This is an Aura Connect internal metric. It is not an industry benchmark and should not be interpreted as a guaranteed result for every store.

The homepage displays up to 25% higher email capture.

This is an Aura Connect internal performance metric. “Higher email capture” refers to the relative change in email capture rate measured in a participating store or test configuration.

The homepage displays up to 30% lower return rate.

This is an Aura Connect internal performance metric. “Lower return rate” refers to the relative change in return rate measured in a participating store or test configuration.

The homepage displays up to 18% higher average order value.

This is an Aura Connect internal performance metric. “Higher average order value” refers to the relative change in average order value measured in a participating store or test configuration.

The homepage displays up to 30% higher checkout recovery rate.

This is an Aura Connect internal performance metric. “Higher checkout recovery rate” refers to the relative change in checkout recovery rate measured in a participating store or test configuration.